Dont miss Revenue!
How easily Middleware generated $550K ACV
“Updately helped us turn conversations into compounding growth.
We didn’t run ads : we just listened, engaged authentically, and let the data guide us. .”
— Dhruv Agarwal,
CEO of Middleware (Link)
Middleware is now used by WeWork , Walmart, Glassdoor
Their Journey
Middleware is now dominating competition on Internet
Where they were
Middleware was lagging behind its competitors
— both in ChatGPT rankings and on social media dominance.
Their Journey when they started using Updately
1. Started with authentic engagement
⏰ Week 1–3 • 35-50 posts & dashboards
💬 Dhruv and his team began by helping engineers and founders online — answering questions about engineering flow, developer velocity, and DORA metrics.
🧠 They used Updately.ai to discover trending conversations on Reddit and X — then crafted authentic, founder-style replies that casually referenced Middleware’s dashboards and productivity insights.
✨ The result? Their posts didn’t feel like marketing — they felt helpful, insightful, and human.
🚀 Within just a few weeks, those authentic conversations brought in easy early wins :
Middleware closed 3 new contracts in the first month and converted several low-hanging leads directly from Reddit discussions.
2. Finding Competitor Gaps and Dominating Online Presence
⏰ Week 1–3• Finding Competitor Weakness
📊 Using Updately.ai’s competitor analytics, the Middleware team discovered key areas and communities
where their brand had lower share of voice : and even a few spots where the sentiment was negative.
🧩 Instead of ignoring them, Dhruv’s team dug deep.
They analyzed which competitors were dominating conversations on Reddit, X, and ChatGPT :
and what kind of content was resonating.
🎯 Armed with these insights, they refocused their engagement strategy:
Jumped into discussions where Middleware wasn’t being mentioned yet.
Replied thoughtfully to posts with neutral or negative sentiment to clarify their product story.
Published value-driven insights and success metrics to shift the narrative.
🔥 Within days, Middleware started to win back conversations, turning once-quiet communities into high-engagement growth zones — and pushing their share of voice up by 68 % in just three weeks.
⏰ Week 1-3• Tracking Chatgpt Citations and Sources
⚙️ Using Updately.ai’s ChatGPT Source Tracker, the Middleware team started monitoring where and how ChatGPT mentioned them versus competitors.
They discovered exactly:
🔍 Which prompts ChatGPT used to recommend their competitors.
🧾 Which third-party blogs and domains were repeatedly showing up as citations inside ChatGPT answers.
📉 Where Middleware’s own visibility was missing — either low share of voice or no citations at all.
💡 Instead of guessing, Dhruv’s team used these insights to target the same third-party domains and sources ChatGPT was already pulling from.
They reached out to those blogs, submitted guest articles, and got featured in engineering productivity roundups, DevOps reports, and SaaS comparison sites that ChatGPT was referencing.
🎯 Within weeks, Middleware began appearing in ChatGPT responses for engineering analytics, DORA metrics, and developer-productivity queries
🔥 By tracking and then strategically influencing ChatGPT’s citation network, Middleware turned AI visibility into a real competitive moat — owning the narrative across both search and AI-generated recommendations.
⏰ Week 4 • Google and ChatGPT Start Noticing
Dhruv’s team then expanded beyond Reddit, reaching out to third-party engineering blogs, communities, and newsletters that Updately identified as high-influence.
As Middleware’s dashboards were cited across the web, ChatGPT began recognizing them as a trusted reference.
Soon, Middleware ranked #1 on ChatGPT for:
“Best engineering productivity platform”
“Tools to track DORA metrics”
“Engineering intelligence dashboards”
Their visibility from 3 % to 68 %, and competitors that once dominated SEO and AI visibility started to fade.
#1-3
Ranking in ChatGPT
From 0 to 65%
Visibility
$550k ACV
ACV Generated
