1 – Privacy Policy

Updately.ai (“we”, “our” or “us”) operates the Updately website https://www.updately.ai (hereafter referred to as the “Website”) and provides dashboards, analytics, and other related services (hereafter referred to as the “Services”). This Privacy Policy is expressly incorporated into our Terms of Service for the Website.

2 – What Does This Privacy Policy Cover?

When using our Services or accessing the Website, you may provide us with your personally identifiable information (“Personal Information”). This Privacy Policy describes how we collect and use the personal information you may provide on our Website or using our Services. It also describes the choices available to you regarding our use of your personal information.

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided.

3 – What Information Do We Collect?

Information you provide to us directly:

• Account details: name, email address, organization name.

Information collected automatically:

• Usage patterns when you access our Website or Services.

• Technical information such as device type, browser, operating system, IP address, and referring pages.

Billing information:
Updately requests the following billing information to process payments for Services:

• Credit/Debit card number;

• CVC;

• Card expiration date;

• Card owner name.

Updately does not store or manage this information directly. Payments are securely processed by Stripe, our third-party payment provider.

We may also use third-party analytics providers (e.g., Google Analytics) to gather aggregated usage data to help improve our Website and Services.

4 – How We Use Information We Collect

We use the information we collect in the following ways:

• To provide the Services and personalize your experience:
  Authenticate you, process transactions, and deliver dashboards.

• Customer support:
  Resolve technical issues, respond to requests for assistance, and improve Services.

• Safety and security:
  Verify accounts, monitor suspicious activity, and enforce our policies.

• Legal and compliance:
  Where required by law or in cases where it’s necessary to protect our legal rights or the rights/safety of others.

• With your consent:
  For specific purposes such as publishing testimonials, case studies, or marketing content.

5 – How, and With Whom, Is Collected Information Shared?

We do not sell, lease, or rent your personal information to third parties. However, your data may be stored or processed with our service providers, including:

• Amazon AWS – hosting provider where data is stored.

• Stripe – payment provider for billing.

We may disclose your personal information:

• As required by law (e.g., subpoenas, regulatory compliance).

• To protect rights, safety, investigate fraud, or respond to government requests.

• During a merger, acquisition, or sale of assets (with prior notice provided).

• To any third party with your prior consent.

6 – What Information About Me Is Public?

We may publicly display your organization name and logo (e.g., on our Website as a customer reference). We will not display individual user details without explicit consent.

7 – How We Store and Secure Information

We use data hosting service providers in the United States and industry-standard security measures to protect your personal information.

• All transmissions are encrypted.

• Sensitive billing data is managed exclusively by Stripe.

• Access to customer data is restricted to authorized personnel.

While we take all reasonable precautions, no method of electronic storage is 100% secure.

Retention:

• We retain account information as long as your account is active and for a reasonable period thereafter.

• Some data may be retained for compliance, dispute resolution, and service improvement.

• If Services are provided through an organization, retention may depend on that administrator’s requirements.

8 – How Can I Delete Information Kept by You?

You may request account deletion at any time by emailing hello@updately.ai. Upon deletion, your account and associated data will be removed from active use. However, some historical data may remain stored in backups or for compliance reasons.

9 – What Happens When There Are Changes to this Privacy Policy?

We may update this Privacy Policy from time to time. Any changes will be posted on our Website with the effective date. For significant changes, we may also notify you via email or directly within the Services.

By continuing to use Updately.ai after updates, you agree to the revised Privacy Policy.

10 – What If I Have Questions or Concerns?

For any questions about this Privacy Policy, please contact us at:

📧 hello@updately.ai

We will make every effort to resolve your concerns promptly.

Effective Date: October 17, 2025