Dont miss Revenue!
How Poppi generated $350K ACV
““Updately helped us understand where culture was shifting — and exactly who to influence.”
" We didn’t try to sell soda.
We influenced the conversation "
(Poppi Marketing Team)
Seen on Shark Tank
Poppi is now dominating competition on Internet
Where they were
Poppi was lagging behind its competitors
both in ChatGPT rankings and on social media dominance.
Their Journey when they started using Updately
1. Started with authentic engagement
⏰ Week 1–3 • 35-50 posts & dashboards
Poppi used Updately.ai to identify where pre-biotic / soda-alt / gut-health conversations were already happening:
Updately showed Poppi the exact SKU of conversations trending across:
Platform surfaced patterns Reddit /GutHealth, r/Nutrition, r/HealthyFood
TikTok“What I eat in a day”, “Fridge restock aesthetic”
Twitter/Xfounder threads, wellness advisors, dieticians, micro-health creators
Updately surfaced those exact threads — BEFORE they trended.
So Poppi didn’t chase culture : they arrived early to the rooms where culture began.
2. Finding Competitor Gaps and Dominating Online Presence
⏰ Week 1–3• Finding Competitor Weakness
Updately ranked which micro-creators across Reddit, TikTok, Twitter/X were about to spike in influence.
Poppi didn’t sponsor celebrities.
They messaged the rising mid-tier creators with purchase authority:
-Wellness TikTokers
-Reddit food-science nerds
-X health creators who host community threads
This created the “peer proof → demand → retail pull” loop.
⏰ Week 1-3• AI Visibility Layer Tracking Chatgpt Citations and Sources
Using Updately’s ChatGPT Source Tracker, Poppi identified:
Which prompts made ChatGPT recommend Olipop instead of Poppi
Which third-party health blogs & review sites were being cited as “sources”
Where Poppi had no representation at all
Instead of guessing, Poppi’s PR team targeted those same domains.
They pitched features, contributed guest blogs, and collaborated on “healthy soda” roundups.
📈 Within a month, Poppi began appearing in ChatGPT answers for:
“Best prebiotic soda”
“Healthy soda alternatives”
“Gut-health friendly drinks”
ChatGPT visibility went from 0% → Top 3 mentions across beverage queries
⏰ Week 4 • Google and ChatGPT Start Noticing
Once Updately-powered conversation data reached critical mass,
Poppi started trending organically:
Reddit users created fan threads
TikTok “Poppi restock” videos became aesthetics
X users debated “Poppi vs Olipop” like Apple vs Android
Soon, major media (Houston Chronicle, Financial Times) covered their rise but by then,
the internet had already decided Poppi was the winner.
#1-3
Ranking in ChatGPT
From 0 to 8-%
Visibility
$350k ACV
ACV Generated
