Updately vs Mention: Action-Oriented vs Monitor-Oriented

Mention is a legacy tool for tracking mentions. Updately is a modern tool for closing leads.

Mention Strengths

  • Wide web-wide monitoring
  • Good team collaboration features
  • Established player

Mention Weaknesses

  • Weak AI features
  • High noise volume from generic web monitoring
  • Does not suggest personalized responses

Why people switch from Mention to Updately

1

Too General

Mention tracks every blog comment and news site. Updately focuses only on high-conversion social platforms.

2

Passive Monitoring

Mention tells you someone talked about you. Updately tells you how to turn that person into a user.

3

Clunky Filters

Our AI filtering is significantly more accurate than Mention’s standard keyword rules.

The Comparison

Why Switch to Updately?

See the difference between manual social listening and AI-powered automation.

Manual Prospecting

The Old Way

  • Manually scanning hundreds of LinkedIn posts daily

  • Qualifying leads by gut feeling or slow spreadsheets

  • Missing 80% of relevant conversations on X (Twitter)

  • Response times measured in hours or days

  • Burnt out sales team doing repetitive tasks

"Inefficient, exhausting, and expensive."

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Updately.ai

The New Way

  • AI automatically identifies every relevant sales post

  • Leads are instantly scored and qualified by AI

  • Never miss an opportunity with 24/7 cross-platform monitoring

  • Real-time response suggestions the moment they post

  • Sales team focused solely on closing qualified deals

"Fast, automated, and profitable."

Frequently Asked Questions

Does Updately track news sites like Mention?

We focus specifically on social platforms where direct engagement happens. This results in higher-quality leads for sales teams.

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