We believe buyers announce
themselves — before they raise their hand.
Updately was built for sales teams that are tired of cold outreach. We turn the conversations already happening on Reddit, LinkedIn, and Twitter into a predictable pipeline of warm, scored leads.
Make signal-based selling the new default.
Cold outreach response rates are below 2%. Yet every day, thousands of your ideal customers publicly reveal that they need what you sell — they complain about a competitor, ask for tool recommendations, or post a pain point.
Updately was built to capture those moments at scale, score every signal against your ICP, and put a warm, context-rich lead in front of your reps before anyone else notices.
"We were spending 12 hours a week manually scanning Reddit for leads. Updately replaced that entirely and tripled our response rate."
Our values
Speed over perfection
The best outreach is the one that gets there first. We build for speed without sacrificing signal quality.
Intent over volume
We believe one warm lead is worth 100 cold contacts. Our product is designed around quality, not quantity.
Signals over guesswork
Every feature we ship is grounded in a real buying signal — something a prospect does that reveals intent.
Customer obsession
We talk to customers every week. Our roadmap is driven by what actually closes deals, not what looks good on a demo.
Built by people who've felt the pain
Former sales leader who spent years watching reps miss deals because they couldn't find the right signal at the right time.
Built data pipelines and AI systems at scale. Obsessed with turning noisy social data into actionable revenue signals.
How we got here
Updately founded after seeing sales reps waste 10+ hours/week manually scrolling social feeds.
Launched signal monitoring on Reddit and LinkedIn. First 50 customers onboarded.
Added Twitter/X monitoring and AI ICP scoring. Crossed $1M ARR.
Launched GTM Playbooks, Waterfall Enrichment, and CRM integrations. 500+ customers.
Processing 50K+ social posts per day. Helping revenue teams close 3× more pipeline from social.
Join 500+ teams turning signals into pipeline
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