Expandi is one of the safer LinkedIn automation tools: cloud-based, a country-matched dedicated IP, profile warm-up and smart limits, at $99 per seat. It will import the people who engaged with a post or attended an event, but beyond that the list is yours to build and the copy is a template with placeholders. Updately covers the same sending and safety ground and starts earlier: buying signals find the leads, an ICP score filters them, the AI researches each one and writes in your voice, and an agent handles the replies, for $39–$99 a month.
Expandi vs Updately at a glance
| Updately | Expandi | |
|---|---|---|
| What it is | Signal-based outbound: finds, qualifies, writes and sends | Cloud LinkedIn automation with email follow-ups |
| Where leads come from | Found for you from buying signals, scored against your ICP | LinkedIn and Sales Navigator searches, post engagers, event attendees, CSV |
| Pricing model | $39 / $69 / $99 per month for 1 / 2 / 3 LinkedIn accounts with signals; $19 per account for sending only | $99 per seat per month ($79 billed yearly); Agency custom |
| Typical cost, 3 senders | $99 / month with signals (Scale), or $57 sending only | $297 / month |
| Free trial | 10 days free | 7 days |
| Best for | Founders and small teams who want pipeline, not a sending tool | Agencies and teams that have lists and want safe, high-volume sending |
Feature comparison
| Capability | Updately | Expandi |
|---|---|---|
| Finding leads | ||
| Buying-signal lead sourcing (profile viewers, post engagers, job changes, hiring, website visitors)Post-engagement and event-attendee campaigns import engagers; no job-change, hiring, review or website signals | Yes | Partial |
| ICP scoring before anyone is messaged | Yes | No |
| Signals outside LinkedIn (Reddit, X, G2, Trustpilot, tech stack) | Yes | No |
| Import from Sales Navigator or CSV | Yes | Yes |
| Contact database and email finderSignal leads are enriched with email on credits; there is no browseable database | Partial | No |
| Works without a Sales Navigator seatWorks from a standard LinkedIn search | Yes | Partial |
| Social listening for brand and competitor mentions | Yes | No |
| Messaging | ||
| Per-prospect research before writing (recent posts, company news, 60+ data points) | Yes | No |
| AI writes every message in your voiceDynamic placeholders; image and GIF personalisation cost extra | Yes | Partial |
| Connection → follow-up → breakup sequences | Yes | Yes |
| Profile view, like or comment before the invite; stale invites withdrawn | Yes | Yes |
| AI reply agent that answers from your playbook, with approvals | Yes | No |
| Unified inboxSmart inbox | Yes | Yes |
| Voice notes and files in a sequence | Yes | Not advertised |
| Channels | ||
| LinkedIn invites and messages | Yes | Yes |
| Email stepsEmail follow-ups inside sequences | Partial | Yes |
| SMS, WhatsApp or calls | No | No |
| Account and team | ||
| Cloud-based: runs with your laptop closed | Yes | Yes |
| Dedicated IP and LinkedIn-safe limitsCountry-based dedicated IP and auto warm-up | Yes | Yes |
| Several LinkedIn senders in one workspaceOne seat per LinkedIn account | Yes | Yes |
| White label for agenciesAgency plan | No | Yes |
| Integrations | ||
| HubSpot and Pipedrive syncVia webhooks and Zapier | Yes | Partial |
| API and webhooksWebhooks | Yes | Yes |
| MCP server for AI agents (Claude, Cursor) | Yes | No |
| Slack alerts for replies and new leadsVia Zapier | Yes | Partial |
Pricing
Updately
By connected LinkedIn account; signals included from Starter
- Outreach
- $19 / account / monthSending only, you bring the list
- Starter
- $39 / month1 account, 3 signals
- Growth
- $69 / month2 accounts, 8 signals
- Scale
- $99 / month3 accounts, 15 signals
- Custom
- Talk to us4+ accounts
10-day free trial. Full pricing →
Expandi
Per seat, per month
- Business
- $99 / seat / month$79 billed yearly
- Agency
- CustomRoles, client reports, white label
- Image / GIF personalisation
- Add-on
Published list prices, approximate. Verify on Expandi's site.
Cost calculator
What would Expandi cost your team?
Expandi lists at about $99 per seat per month. Updately is $19 per account for sending only, or $39 / $69 / $99 a month for 1 / 2 / 3 accounts with signals finding the leads.
- Expandi
- $297 / month
- Updately Outreach sending only, you bring the list
- $57 / month
- Updately with signals Scale, 3 accounts
- $99 / month
- You keep
- $2,880 / year
Expandi Business lists at $99 per seat per month billed monthly, $79 billed yearly. Agency pricing is custom. Image and video personalisation are paid add-ons. The saving compares like for like: Expandi sends to lists you bring, so it is set against Updately Outreach. The signals plans add the lead sourcing Expandi does not do.
Where Expandi fits
Expandi earned its reputation on account safety. It runs in the cloud, gives each account a dedicated IP in its own country, warms new profiles up slowly and randomises limits so activity looks human. For a team that already knows who to contact and wants to send a lot without restrictions, that is the point.
Its campaign types can pull in the people who engaged with a LinkedIn post or attended an event, which is a real signal. Everything else starts from a search URL or a CSV, and the message is a template with placeholders.
What teams hit with Expandi
- $99 a seat before you have a lead. Expandi is a sender. Sales Navigator, enrichment and copy are extra tools and extra bills.
- Templates with placeholders. First-name and company-name merge fields are not personalisation. Prospects skim past them.
- Nobody scores the list. Everyone in the search URL gets the sequence, good fit or not, and your daily limit goes on the wrong people.
- Replies are manual. The smart inbox collects them; a human still answers each one.
How to move from Expandi to Updately
- 1Connect your LinkedIn account. Cloud-based with a dedicated IP, like Expandi, and nothing to install.
- 2Describe your ICP once so every lead is scored before it is messaged.
- 3Keep the post-engager idea, widen it. Updately’s post-engagement signal watches competitor and industry posts on a schedule, alongside profile viewers, job changes and hiring.
- 4Import your Expandi lists as CSV; they are scored like everything else.
- 5Set the reply agent’s playbook and approvals, then launch.
When Expandi is the better choice
- You are an agency that needs white label and client-facing reports. Updately has no white label.
- You want image and GIF personalisation in LinkedIn messages. Updately personalises the words, not pictures.
- You already have a strong list process and only need a safe sender behind it.
Which should you choose?
| If you are… | Choose |
|---|---|
| A founder doing their own outbound | Updately – leads found and scored for $39 a month |
| A team paying $99 a seat plus Sales Navigator | Updately – one tool, signals replace the seat |
| An agency needing white label | Expandi – Agency plan |
| You care most about account safety | Both are cloud-based with dedicated IPs; Updately adds warm-up actions and invite withdrawal |
| You have a list and only need it worked | Updately Outreach at $19 per account, or Expandi at $99 |
Frequently asked questions
Updated 16 October 2026
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