LaGrowthMachine is a capable multichannel sequencer: LinkedIn, email with rotating inboxes, X on Ultimate and calls, with waterfall enrichment and AI voice messages, at €60 to €180 per identity per month. Like most sequencers it starts from a list you import and a template you write. Updately starts earlier: buying signals find the people in market, an ICP score filters them, the AI researches and writes each message and an agent handles replies, from $39 a month. If you need X and calls in one sequence, LGM; if you want the leads found and qualified for you, Updately.
LaGrowthMachine vs Updately at a glance
| Updately | LaGrowthMachine | |
|---|---|---|
| What it is | Signal-based outbound: finds, qualifies, writes and sends | Multichannel sequencer with enrichment (LinkedIn, email, X, calls) |
| Where leads come from | Found for you from buying signals, scored against your ICP | Imports from LinkedIn, Sales Navigator and CSV, enriched in a waterfall |
| Pricing model | $39 / $69 / $99 per month for 1 / 2 / 3 LinkedIn accounts with signals; $19 per account for sending only | €60 / €120 / €180 per identity per month |
| Typical cost, 3 senders | $99 / month with signals (Scale), or $57 sending only | €360 / month on Pro |
| Free trial | 10 days free | 14 days |
| Best for | Founders and small teams who want pipeline, not a sending tool | Teams with lists who want LinkedIn, email, X and calls in one sequence |
Feature comparison
| Capability | Updately | LaGrowthMachine |
|---|---|---|
| Finding leads | ||
| Buying-signal lead sourcing (profile viewers, post engagers, job changes, hiring, website visitors) | Yes | No |
| ICP scoring before anyone is messaged | Yes | No |
| Signals outside LinkedIn (Reddit, X, G2, Trustpilot, tech stack) | Yes | No |
| Import from Sales Navigator or CSV | Yes | Yes |
| Contact database and email finderWaterfall enrichment: 250–1,000 leads a month by plan | Partial | Yes |
| Works without a Sales Navigator seat | Yes | Yes |
| Social listening for brand and competitor mentions | Yes | No |
| Messaging | ||
| Per-prospect research before writing (recent posts, company news, 60+ data points) | Yes | No |
| AI writes every message in your voiceAI writing assistant and AI voice messages | Yes | Partial |
| Connection → follow-up → breakup sequences | Yes | Yes |
| Profile view, like or comment before the invite; stale invites withdrawn | Yes | Yes |
| AI reply agent that answers from your playbook, with approvals | Yes | No |
| Unified inboxUnified LinkedIn + email inbox on Pro | Yes | Yes |
| Voice notes and files in a sequenceAI-generated voice messages | Yes | Yes |
| Channels | ||
| LinkedIn invites and messages | Yes | Yes |
| Email stepsRotating inboxes | Partial | Yes |
| SMS, WhatsApp or callsX on Ultimate; calls on Pro and above | No | Yes |
| Account and team | ||
| Cloud-based: runs with your laptop closed | Yes | Yes |
| Dedicated IP and LinkedIn-safe limits | Yes | Not advertised |
| Several LinkedIn senders in one workspacePer identity; up to 3 on Basic | Yes | Yes |
| White label for agenciesAgency plan from 6 identities | No | Partial |
| Integrations | ||
| HubSpot and Pipedrive syncHubSpot and Pipedrive on Ultimate | Yes | Yes |
| API and webhooksZapier, Make, Clay and API on Pro | Yes | Yes |
| MCP server for AI agents (Claude, Cursor) | Yes | No |
| Slack alerts for replies and new leadsSlack notifications on Pro | Yes | Yes |
Pricing
Updately
By connected LinkedIn account; signals included from Starter
- Outreach
- $19 / account / monthSending only, you bring the list
- Starter
- $39 / month1 account, 3 signals
- Growth
- $69 / month2 accounts, 8 signals
- Scale
- $99 / month3 accounts, 15 signals
- Custom
- Talk to us4+ accounts
10-day free trial. Full pricing →
LaGrowthMachine
Per identity, per month
- Basic
- €60 / identity / monthLinkedIn + email, 250 enrichments
- Pro
- €120 / identity / monthAdds calls, unified inbox, integrations
- Ultimate
- ~€180 / identity / monthAdds X, HubSpot and Pipedrive sync
- Agency
- CustomSix identities minimum
Published list prices, approximate. Verify on LaGrowthMachine's site.
Cost calculator
What would LaGrowthMachine cost your team?
LaGrowthMachine lists at about €120 per seat per month. Updately is $19 per account for sending only, or $39 / $69 / $99 a month for 1 / 2 / 3 accounts with signals finding the leads.
- LaGrowthMachine
- €360 / month
- Updately Outreach sending only, you bring the list
- $57 / month
- Updately with signals Scale, 3 accounts
- $99 / month
- You keep
- ≈ $3,636 / year
LaGrowthMachine Pro lists at €120 per identity per month billed monthly. Basic is €60 (LinkedIn and email, 250 enrichments) and Ultimate about €180 (adds X, HubSpot and Pipedrive sync). Annual billing gives two months free; custom plans start from €150 with a six-month commitment. Their prices are in euros and ours in dollars; the saving treats them as roughly equal. The saving compares like for like: LaGrowthMachine sends to lists you bring, so it is set against Updately Outreach. The signals plans add the lead sourcing LaGrowthMachine does not do.
Where LaGrowthMachine fits
LaGrowthMachine is for teams that want every channel in one sequence. A lead comes in, gets enriched through a waterfall of providers, then receives a LinkedIn visit, an email from a rotating inbox, maybe an X follow and a call task, in whatever order you draw. AI voice messages and a unified inbox on Pro round it out.
The list still comes from you, and the copy is a template with an AI assistant to help draft it. Nothing in LGM tells you who is in market this week.
What teams hit with LaGrowthMachine
- €120 an identity. Three senders on Pro are €360 a month before Sales Navigator.
- Enrichment is metered. 250, 400 or 1,000 leads a month by plan.
- Lists, not signals. Imports from LinkedIn or CSV; no profile viewers, post engagers, hiring or job-change triggers.
- Templates. The AI assistant drafts; it does not research what each prospect posted or what their company announced.
- Replies are manual. The unified inbox collects them; a human answers.
How to move from LaGrowthMachine to Updately
- 1Connect your LinkedIn account. Updately is cloud-based with a dedicated IP.
- 2Describe your ICP once so every lead is scored before it is messaged.
- 3Turn on three signals – profile viewers, competitor post engagers, hiring – and let the leads arrive enriched and scored.
- 4Import your LGM audiences as CSV or from Sales Navigator.
- 5Set the reply agent’s playbook, sync HubSpot or Pipedrive, and launch.
When LaGrowthMachine is the better choice
- You need X and call tasks in the same sequence as LinkedIn and email. Updately covers LinkedIn and email.
- Email at volume with rotating inboxes is a core requirement.
- You want waterfall enrichment across several providers inside the sequencer.
Which should you choose?
| If you are… | Choose |
|---|---|
| Four channels in one sequence is the requirement | LaGrowthMachine |
| A founder who wants leads found and qualified | Updately – signals and scoring for $39 |
| Three identities at €360 a month | Updately Scale – $99 for three accounts and 15 signals |
| You have a list and only need LinkedIn worked | Updately Outreach at $19 per account |
Frequently asked questions
Updated 16 October 2026
Ready to switch from LaGrowthMachine?
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