Dripify is a tidy cloud LinkedIn automation tool: drip campaigns with A/B tests, a team view and an inbox on Pro, at $59 to $99 per user per month. The list comes from a LinkedIn search or CSV and the messages are templates. Updately does the sending too, and starts a step earlier: buying signals find who to contact, an ICP score decides who is worth it, the AI researches and writes each message, and an agent answers the replies, for $39–$99 a month.
Dripify vs Updately at a glance
| Updately | Dripify | |
|---|---|---|
| What it is | Signal-based outbound: finds, qualifies, writes and sends | Cloud LinkedIn drip campaigns with team management |
| Where leads come from | Found for you from buying signals, scored against your ICP | LinkedIn or Sales Navigator search results, CSV |
| Pricing model | $39 / $69 / $99 per month for 1 / 2 / 3 LinkedIn accounts with signals; $19 per account for sending only | $59 / $79 / $99 per user per month; $39 / $59 / $79 billed yearly |
| Typical cost, 3 senders | $99 / month with signals (Scale), or $57 sending only | $237 / month on Pro |
| Free trial | 10 days free | 7 days, no card |
| Best for | Founders and small teams who want pipeline, not a sending tool | Sales teams with lists who want simple drip campaigns and A/B tests |
Feature comparison
| Capability | Updately | Dripify |
|---|---|---|
| Finding leads | ||
| Buying-signal lead sourcing (profile viewers, post engagers, job changes, hiring, website visitors) | Yes | No |
| ICP scoring before anyone is messaged | Yes | No |
| Signals outside LinkedIn (Reddit, X, G2, Trustpilot, tech stack) | Yes | No |
| Import from Sales Navigator or CSV | Yes | Yes |
| Contact database and email finderSignal leads are enriched with email on credits; there is no browseable database | Partial | Not advertised |
| Works without a Sales Navigator seat | Yes | Yes |
| Social listening for brand and competitor mentions | Yes | No |
| Messaging | ||
| Per-prospect research before writing (recent posts, company news, 60+ data points) | Yes | No |
| AI writes every message in your voiceVariables and templates | Yes | Partial |
| Connection → follow-up → breakup sequencesDrip campaigns with A/B tests | Yes | Yes |
| Profile view, like or comment before the invite; stale invites withdrawn | Yes | Yes |
| AI reply agent that answers from your playbook, with approvals | Yes | No |
| Unified inboxPro and above | Yes | Yes |
| Voice notes and files in a sequence | Yes | Not advertised |
| Channels | ||
| LinkedIn invites and messages | Yes | Yes |
| Email stepsEmail steps run on credits from Starter upwards | Partial | Not advertised |
| SMS, WhatsApp or calls | No | No |
| Account and team | ||
| Cloud-based: runs with your laptop closed | Yes | Yes |
| Dedicated IP and LinkedIn-safe limitsAdvanced adds extra account protection | Yes | Yes |
| Several LinkedIn senders in one workspaceOne licence per account; team management on Advanced | Yes | Yes |
| White label for agencies | No | No |
| Integrations | ||
| HubSpot and Pipedrive syncVia Zapier and webhooks | Yes | Partial |
| API and webhooksWebhooks and Zapier | Yes | Partial |
| MCP server for AI agents (Claude, Cursor) | Yes | No |
| Slack alerts for replies and new leadsVia Zapier | Yes | Partial |
Pricing
Updately
By connected LinkedIn account; signals included from Starter
- Outreach
- $19 / account / monthSending only, you bring the list
- Starter
- $39 / month1 account, 3 signals
- Growth
- $69 / month2 accounts, 8 signals
- Scale
- $99 / month3 accounts, 15 signals
- Custom
- Talk to us4+ accounts
10-day free trial. Full pricing →
Dripify
Per user, per month
- Basic
- $59 / user / month$39 billed yearly; limited quotas
- Pro
- $79 / user / month$59 billed yearly; unlimited campaigns, inbox
- Advanced
- $99 / user / month$79 billed yearly; team management
- Enterprise
- Custom
Published list prices, approximate. Verify on Dripify's site.
Cost calculator
What would Dripify cost your team?
Dripify lists at about $79 per seat per month. Updately is $19 per account for sending only, or $39 / $69 / $99 a month for 1 / 2 / 3 accounts with signals finding the leads.
- Dripify
- $237 / month
- Updately Outreach sending only, you bring the list
- $57 / month
- Updately with signals Scale, 3 accounts
- $99 / month
- You keep
- $2,160 / year
Dripify Pro lists at $79 per user per month billed monthly ($59 yearly). Basic is $59 ($39 yearly) with limited campaigns and quotas; Advanced $99 ($79 yearly) adds team management. One licence covers one LinkedIn account. The saving compares like for like: Dripify sends to lists you bring, so it is set against Updately Outreach. The signals plans add the lead sourcing Dripify does not do.
Where Dripify fits
Dripify is LinkedIn automation done cleanly. You paste a search, build a drip sequence of visits, invites, messages and endorsements, A/B test the copy and watch the funnel in a dashboard. On Advanced a manager sees every rep’s campaigns in one place.
It stops at the sending. Who goes into the campaign, what the message says and what happens when someone replies are all still your work.
What teams hit with Dripify
- Per-user pricing on top of per-user Sales Navigator. Three reps on Pro are $237 a month before anyone has a list.
- The list is a search. Everyone in the results gets the drip, fit or not. No scoring, no signals.
- Template copy. A/B testing two templates is still testing two templates.
- Basic is tight. The cheapest plan limits campaigns and quotas; most teams end up on Pro.
- Replies are manual. The inbox collects them; a rep answers each one.
How to move from Dripify to Updately
- 1Connect your LinkedIn account. Updately is cloud-based with a dedicated IP, like Dripify.
- 2Describe your ICP once. Every lead is scored against it before the first message.
- 3Turn on three signals – profile viewers, competitor post engagers, hiring – and let the leads arrive scored and enriched.
- 4Import your Dripify lists as CSV or straight from Sales Navigator.
- 5Set the reply agent’s playbook and approvals, then launch.
When Dripify is the better choice
- You want simple A/B tests of two templates and a funnel dashboard, nothing more.
- You have a list process you trust and only want a reliable cloud sender.
- Your team is large and a manager needs a per-rep view on Advanced. Updately’s workspaces cover small teams.
Which should you choose?
| If you are… | Choose |
|---|---|
| A founder doing their own outbound | Updately – leads found and scored for $39 |
| Three reps on Dripify Pro plus Sales Navigator | Updately Scale – $99 for three accounts, signals replace the seats |
| You just want drip campaigns and A/B tests on a list you have | Dripify, or Updately Outreach at $19 per account |
| Reply rates on templates have stalled | Updately – research-based messages in your voice |
Frequently asked questions
Updated 16 October 2026
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