HeyReach is a strong LinkedIn sender for agencies that already have lists: unlimited campaigns, a unified inbox and white label, billed per sender. It does not find leads, so most customers pair it with Sales Navigator and Clay. Updately starts one step earlier: buying signals surface the people to contact, an ICP score filters them, the AI researches each one and writes the message, and an agent handles the replies. For a founder or small team, that is one tool at $39–$99 a month instead of three.
HeyReach vs Updately at a glance
| Updately | HeyReach | |
|---|---|---|
| What it is | Signal-based outbound: finds, qualifies, writes and sends | LinkedIn sending and inbox tool for lists you bring |
| Where leads come from | Found for you from buying signals, scored against your ICP | Sales Navigator, Clay or CSV imports |
| Pricing model | $39 / $69 / $99 per month for 1 / 2 / 3 LinkedIn accounts with signals; $19 per account for sending only | $79 per sender per month; Agency $999 for 25–50 senders |
| Typical cost, 3 senders | $99 / month with signals (Scale), or $57 sending only | $237 / month, plus Sales Navigator |
| Free trial | 10 days free | 14 days, up to 3 accounts, no card |
| Best for | Founders and small teams who want pipeline, not a sending tool | Agencies running 25+ sender accounts for clients |
Feature comparison
| Capability | Updately | HeyReach |
|---|---|---|
| Finding leads | ||
| Buying-signal lead sourcing (profile viewers, post engagers, job changes, hiring, website visitors) | Yes | No |
| ICP scoring before anyone is messaged | Yes | No |
| Signals outside LinkedIn (Reddit, X, G2, Trustpilot, tech stack) | Yes | No |
| Import from Sales Navigator or CSV | Yes | Yes |
| Contact database and email finder100 enrichment credits per sender, allocated once | Partial | Partial |
| Works without a Sales Navigator seatLists come from Sales Navigator, Clay or CSV | Yes | No |
| Social listening for brand and competitor mentions | Yes | No |
| Messaging | ||
| Per-prospect research before writing (recent posts, company news, 60+ data points) | Yes | No |
| AI writes every message in your voiceTemplates with variables | Yes | Partial |
| Connection → follow-up → breakup sequences | Yes | Yes |
| Profile view, like or comment before the invite; stale invites withdrawn | Yes | Yes |
| AI reply agent that answers from your playbook, with approvalsInbox with tags and reminders; replies are written by you | Yes | Partial |
| Unified inbox | Yes | Yes |
| Voice notes and files in a sequence | Yes | Yes |
| Channels | ||
| LinkedIn invites and messages | Yes | Yes |
| Email stepsThrough Instantly or Smartlead integrations, not native | Partial | Partial |
| SMS, WhatsApp or calls | No | No |
| Account and team | ||
| Cloud-based: runs with your laptop closed | Yes | Yes |
| Dedicated IP and LinkedIn-safe limits | Yes | Yes |
| Several LinkedIn senders in one workspacePay per sender; Agency bundles 25 or 50 | Yes | Yes |
| White label for agenciesAgency plan and above | No | Yes |
| Integrations | ||
| HubSpot and Pipedrive syncHubSpot, Clay, Zapier, Make | Yes | Yes |
| API and webhooks | Yes | Yes |
| MCP server for AI agents (Claude, Cursor) | Yes | Yes |
| Slack alerts for replies and new leadsVia Zapier or Make | Yes | Partial |
Pricing
Updately
By connected LinkedIn account; signals included from Starter
- Outreach
- $19 / account / monthSending only, you bring the list
- Starter
- $39 / month1 account, 3 signals
- Growth
- $69 / month2 accounts, 8 signals
- Scale
- $99 / month3 accounts, 15 signals
- Custom
- Talk to us4+ accounts
10-day free trial. Full pricing →
HeyReach
Per sender, per month
- Growth
- $79 / sender / month$63 billed yearly
- Agency
- $999 / month25–50 senders, white label
- Unlimited
- $2,999 / monthFair-use cap of 300 senders
- Done for you
- Custom
Published list prices, approximate. Verify on HeyReach's site.
Cost calculator
What would HeyReach cost your team?
HeyReach lists at about $79 per seat per month. Updately is $19 per account for sending only, or $39 / $69 / $99 a month for 1 / 2 / 3 accounts with signals finding the leads.
- HeyReach
- $237 / month
- Updately Outreach sending only, you bring the list
- $57 / month
- Updately with signals Scale, 3 accounts
- $99 / month
- You keep
- $2,160 / year
HeyReach Growth lists at $79 per sender per month billed monthly ($63 on an annual plan). Agency is $999 a month for 25–50 senders and Unlimited $2,999. Sales Navigator, usually needed to build the lists, is a further $99 per seat. The saving compares like for like: HeyReach sends to lists you bring, so it is set against Updately Outreach. The signals plans add the lead sourcing HeyReach does not do.
Where HeyReach fits
HeyReach is built for volume. An agency connects dozens of client LinkedIn accounts, loads a list from Sales Navigator or Clay, and runs the same sequence across all of them from one inbox. The per-sender price, the Agency bundles and the white label all point at that buyer.
What HeyReach does not do is decide who to message. The list, the research and the copy are your job, which is why a typical HeyReach stack is HeyReach plus Sales Navigator plus Clay plus a copywriter or ChatGPT.
What teams hit with HeyReach
- The list is still your problem. Every campaign starts with an export from Sales Navigator or Clay. Nothing tells you who is in market this week.
- Per-sender pricing. $79 for each LinkedIn account, before the $99 Sales Navigator seat each sender usually needs.
- Templates, not research. Personalisation is variables in a template. Prospects can tell, and reply rates on cold lists show it.
- Replies land on you. The unified inbox is good, but someone still reads and answers every reply by hand.
How to move from HeyReach to Updately
- 1Connect your LinkedIn account. Updately runs in the cloud with a dedicated IP and LinkedIn-safe limits; nothing to install.
- 2Describe your ICP once. Titles, industries, headcount and the problem you solve. Every lead is scored against it.
- 3Turn on three signals. Start with profile viewers, post engagers on competitor content and hiring signals. Leads arrive scored and enriched.
- 4Import what you already have. Your HeyReach lists come in as CSV or straight from Sales Navigator and run through the same scoring.
- 5Set the reply agent’s playbook. What to say to “what do you do?”, “not now” and “send me a deck”, and when to hand the thread to you.
When HeyReach is the better choice
- You run 25 or more sender accounts for clients. HeyReach’s Agency bundle and white label are built for that; Updately has no white label.
- You already have a list engine you trust and only want a sender behind it.
- You need SMS or WhatsApp follow-ups through its email-tool integrations. Updately covers LinkedIn and email.
Which should you choose?
| If you are… | Choose |
|---|---|
| A founder doing their own outbound | Updately – finds and qualifies the leads for $39 a month |
| A small sales team without Sales Navigator | Updately – signals replace the seat |
| An agency with 25+ client accounts | HeyReach – Agency bundle and white label |
| Tired of writing templates that read like templates | Updately – research-based messages in your voice |
| You have a list and only need it worked | Updately Outreach at $19 per account, or HeyReach at $79 |
Frequently asked questions
Updated 16 October 2026
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