lemlist is one of the best cold-email platforms: warm-up, deliverability tooling, a 650M-contact database and multichannel sequences that add LinkedIn, SMS and calls on the $109 Multichannel plan. LinkedIn is a step in an email sequence there, and intent signals are a $29 add-on for 100 a month. Updately starts from LinkedIn and from signals: it finds the people showing intent, scores them against your ICP, researches each one and writes in your voice, and an agent handles the replies, from $39 a month. Many teams run both: lemlist for cold email, Updately for warm LinkedIn.
Lemlist vs Updately at a glance
| Updately | Lemlist | |
|---|---|---|
| What it is | Signal-based LinkedIn outbound: finds, qualifies, writes and sends | Email-first outreach platform with a lead database and multichannel steps |
| Where leads come from | Found for you from buying signals, scored against your ICP | 650M+ contact database, imports, buying-intent add-on |
| Pricing model | $39 / $69 / $99 per month for 1 / 2 / 3 LinkedIn accounts with signals; $19 per account for sending only | $69 Email or $109 Multichannel per user per month; data add-ons extra |
| Typical cost, 3 senders | $99 / month with signals (Scale), or $57 sending only | $327 / month on Multichannel |
| Free trial | 10 days free | 14 days, 200 credits |
| Best for | LinkedIn-first founders and small teams who want warm pipeline | Teams whose primary channel is cold email at volume |
Feature comparison
| Capability | Updately | Lemlist |
|---|---|---|
| Finding leads | ||
| Buying-signal lead sourcing (profile viewers, post engagers, job changes, hiring, website visitors)Buying-intent add-on: $29 a month for 100 signals | Yes | Partial |
| ICP scoring before anyone is messaged | Yes | No |
| Signals outside LinkedIn (Reddit, X, G2, Trustpilot, tech stack) | Yes | No |
| Import from Sales Navigator or CSV | Yes | Yes |
| Contact database and email finder650M+ contacts with email and phone finder | Partial | Yes |
| Works without a Sales Navigator seat | Yes | Yes |
| Social listening for brand and competitor mentions | Yes | No |
| Messaging | ||
| Per-prospect research before writing (recent posts, company news, 60+ data points)AI icebreakers from scraped profile data | Yes | Partial |
| AI writes every message in your voiceAI variables and templates | Yes | Partial |
| Connection → follow-up → breakup sequences | Yes | Yes |
| Profile view, like or comment before the invite; stale invites withdrawnVisit and invite steps on Multichannel | Yes | Partial |
| AI reply agent that answers from your playbook, with approvalsAI agents for setup and drafts; replies are yours | Yes | Partial |
| Unified inbox | Yes | Yes |
| Voice notes and files in a sequenceVoice messages on Multichannel | Yes | Yes |
| Channels | ||
| LinkedIn invites and messagesMultichannel plan only ($109) | Yes | Partial |
| Email stepsCore product; warm-up and deliverability hub | Partial | Yes |
| SMS, WhatsApp or callsSMS, dialer, WhatsApp add-on | No | Yes |
| Account and team | ||
| Cloud-based: runs with your laptop closed | Yes | Yes |
| Dedicated IP and LinkedIn-safe limits | Yes | Not advertised |
| Several LinkedIn senders in one workspace5 senders per user | Yes | Yes |
| White label for agencies | No | No |
| Integrations | ||
| HubSpot and Pipedrive syncHubSpot, Salesforce, Pipedrive | Yes | Yes |
| API and webhooks | Yes | Yes |
| MCP server for AI agents (Claude, Cursor)lemlist MCP and CLI | Yes | Yes |
| Slack alerts for replies and new leads | Yes | Yes |
Pricing
Updately
By connected LinkedIn account; signals included from Starter
- Outreach
- $19 / account / monthSending only, you bring the list
- Starter
- $39 / month1 account, 3 signals
- Growth
- $69 / month2 accounts, 8 signals
- Scale
- $99 / month3 accounts, 15 signals
- Custom
- Talk to us4+ accounts
10-day free trial. Full pricing →
Lemlist
Per user, per month
- $69 / user / month$55 billed yearly; no LinkedIn steps
- Multichannel
- $109 / user / month$87 billed yearly; LinkedIn, SMS, dialer
- Enterprise
- Custom
- Buying-intent signals
- $29 / month100 signals
Published list prices, approximate. Verify on Lemlist's site.
Cost calculator
What would Lemlist cost your team?
Lemlist lists at about $109 per seat per month. Updately is $19 per account for sending only, or $39 / $69 / $99 a month for 1 / 2 / 3 accounts with signals finding the leads.
- Lemlist
- $327 / month
- Updately Outreach sending only, you bring the list
- $57 / month
- Updately with signals Scale, 3 accounts
- $99 / month
- You keep
- $2,736 / year
lemlist Multichannel, the plan that includes LinkedIn automation, lists at $109 per user per month billed monthly ($87 yearly). The $69 Email plan ($55 yearly) has no LinkedIn steps. Enrichment ($20) and buying-intent signals ($29) are monthly add-ons. The saving is set against the Updately plan that, like Lemlist, finds the leads as well as sending.
Where lemlist fits
lemlist is built around email. Warm-up, bounce protection, inbox rotation, a huge contact database with an email and phone finder, and sequences that can add a LinkedIn visit or invite, an SMS or a call between emails. If cold email at volume is your channel, it is a serious platform.
LinkedIn is a step in that sequence, not the centre of it, and intent is a paid add-on counted in signals per month. The message is still a template with AI variables.
What teams hit with lemlist
- LinkedIn costs $109 a user. The Email plan has no LinkedIn steps; Multichannel is the entry point for LinkedIn outreach.
- Signals are metered. The buying-intent add-on is $29 a month for 100 signals. Updately runs signals continuously per plan.
- Cold is cold. A great deliverability stack still lands in an inbox that did not ask for you. Warm LinkedIn outreach to people already showing intent gets a different reception.
- Templates with variables. AI icebreakers help; they are not research into what the prospect posted last week.
How to add Updately alongside lemlist
- 1Keep lemlist for cold email. It is good at it.
- 2Connect your LinkedIn account to Updately and describe your ICP once.
- 3Turn on three signals – profile viewers, competitor post engagers, hiring – so the warm LinkedIn pipeline fills itself.
- 4Sync interested leads to your CRM from both tools; Updately syncs HubSpot and Pipedrive and exposes webhooks.
- 5Let the reply agent work the LinkedIn threads and hand you the ones that need a human.
When lemlist is the better choice
- Email is your primary channel and you need warm-up, rotation and deliverability tooling.
- You want a contact database with phone numbers and a dialer in the same tool.
- You need SMS or WhatsApp steps. Updately covers LinkedIn and email.
Which should you choose?
| If you are… | Choose |
|---|---|
| Cold email at volume is the plan | lemlist |
| LinkedIn is the channel and you want warm leads found for you | Updately – signals, scoring and research for $39 |
| You run both channels | Both – lemlist for email, Updately for LinkedIn |
| Paying $109 a user mainly for LinkedIn steps | Updately – $39–$99 with signals included |
Frequently asked questions
Updated 16 October 2026
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