How SaanSerif Doubled MRR in 30 Days with Updately
“As a founder wearing every hat, I didn't have time for cold outreach. Updately gave me a scalable pipeline overnight. Within 30 days, we doubled our MRR — something I thought would take us at least a quarter to achieve.”
Saanya Ali
Founder, SaanSerif
SaanSerif is a boutique design agency that had relied almost entirely on referrals and inbound leads. When Saanya decided to proactively grow the business, she hit a wall: as a solo founder managing client delivery, she had zero bandwidth for prospecting. She tried hiring a freelance SDR, but the messages they sent were generic and got almost no responses. The agency's premium positioning required outreach that felt thoughtful and design-forward — not like mass-blast spam.
Updately's deep personalization was the perfect fit for SaanSerif's brand-conscious approach. The AI researched each prospect's company website, recent social posts, and hiring patterns to identify design pain points before reaching out. Messages referenced specific UX issues or brand opportunities that showed genuine expertise. Saanya set up campaigns targeting Series A-B startups actively hiring designers (a signal that they needed design help but might benefit from an agency instead). The entire system ran autonomously while she focused on client work.
Doubled MRR from $12K to $24K within 30 days
Booked 16 qualified meetings with startup founders and heads of product
Generated $480K+ in pipeline across multiple enterprise prospects
Maintained a 22% reply rate — far above the industry average
Landed 3 retainer clients directly from Updately-sourced outreach
Ready to see similar results?
Join SaanSerif and 300+ teams booking 15-20 qualified meetings per seat per month with Updately.