How to Find Prospects Posting About the Problem You Solve
Intent shows up in words. Every day, buyers post about problems, ask for recommendations, and complain about tools on LinkedIn, Reddit, and X. Social-post search lets you find people based on what they're saying right now — the highest-intent signal there is.
The three highest-intent post types
Pain-point posts: 'Our onboarding is a mess', 'We're drowning in manual data entry'. These name the exact problem your product solves.
Recommendation requests: 'Any recommendations for a tool that does X?' The buyer has raised their hand and invited outreach.
Competitor complaints: someone frustrated with a competitor is your warmest switch opportunity. Monitor competitor mentions and be ready to respond with value.
From post to pipeline
Finding the post is only half the job. Score the author against your ICP so you don't chase out-of-profile noise, then reach out referencing their exact words. A message that echoes the problem they just described converts far better than a template.
- What people say beats what a database says about them
- Watch for pain posts, recommendation asks, and competitor complaints
- Always score the author against your ICP before reaching out
- Reference their own words in the first line
Put this into practice with Updately
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