Every buying signal, in one place.
Intent, hiring, funding, tech-stack, growth, and creator activity — Updately tracks them all across LinkedIn, Reddit, X, 100+ job boards, and funding databases, then scores every prospect against your ICP and writes the outreach for you.
Every signal Updately tracks
Six families of buying signals, all searchable and combinable in a single prompt. Layer any of them with your ICP to reach buyers at the exact right moment.
Intent & social activity
Find people the moment they talk about a problem you solve — not six months later. Updately reads posts, comments, and engagement across LinkedIn, Reddit, and X.
- Category-research posts on LinkedIn, Reddit & X
- Complaints about a competitor (switch intent)
- "Any recommendations for…" / vendor-shopping posts
- Pain-point keywords (e.g. “outgrowing our CRM”)
- Engagement with your competitors' content & pages
- Questions in niche communities & subreddits
“VPs of Marketing who posted about lead-quality issues in the last 30 days”
Hiring & job postings
Who a company hires tells you what it's about to buy. Updately watches 100+ job boards and surfaces the signal the moment a role goes live.
- New leadership hires (VP, Head of, C-suite)
- Roles matched to your exact buyer persona
- Department build-outs (e.g. 3+ data engineers)
- Job-description keyword matches (tools, methods, pain)
- Posting-recency filter — catch fresh budget
- Rapid headcount growth by department
“Companies with 3+ open data-engineer roles and over 200 employees”
Funding rounds
Fresh capital means fresh budget. Updately surfaces new rounds within 24 hours, in the 90-day window when funded teams are actively buying.
- Seed → late-stage rounds (A/B/C/D), as announced
- Filter by round size, stage & lead investor
- New budget owners after a raise (CEO/CFO/VP Sales)
- Investor & portfolio mapping (e.g. Sequoia-backed)
- Funding history & timing (first raise vs. later)
- Funded + hiring overlay — strongest 90-day signal
“B2B SaaS companies that raised Series A/B in the last 60 days with 20–100 employees”
Tech-stack changes
Know exactly what tools a company runs — and when they add or drop one. Perfect for selling a competitor alternative or an integration.
- Companies using a specific competitor's product
- Tools added or removed from the stack
- Integration & complementary-tool users
- Category adoption (CRM, analytics, support, etc.)
- Migration / re-platforming intent
“Companies using Outreach.io with 100–500 employees that recently hired a new CRO”
Growth & expansion
Companies in growth mode buy more of everything. Updately pulls headcount, location, and launch signals from news, sites, and social.
- Headcount growth & scaling mode
- New office locations
- Geographic / international expansion
- Product launches & new-market entry
- Leadership or job changes among your champions
“US SaaS companies that posted job listings in the UK for the first time this quarter”
The magic is stacking signals
One signal is a hint. Two or three together are a buying decision waiting to happen. Combine any families to build a short, high-intent list.
Recently funded + actively hiring
Just raised and hiring aggressively — budget and urgency in the same account. The single strongest 90-day predictor of a purchase.
On a competitor + new leadership
Uses your competitor's product and just hired a new decision-maker who's re-evaluating the stack. Prime switch opportunity.
Posting a pain point + fits your ICP
Actively complaining about a problem you solve, and matches your ideal customer profile. Reach out while it's top of mind.
Expanding into a new market + hiring locally
Entering your region and staffing up for it — get in front of them before your competitors even notice.
From signal to booked meeting, automatically
Detect
We scan social, 100+ job boards & funding databases for all 6 signal families in real time.
Score
Every prospect is scored 0–100 against your ICP.
Write
AI drafts outreach in the prospect's own words.
Book
Warm messages go out and meetings land on your calendar.
LinkedIn signal automation
See how Updately turns LinkedIn activity into a live feed of warm, ready-to-buy prospects.
Explore LinkedIn signals →Turn signals into warm outbound
Every signal becomes a personalised message written from the prospect's own words — no cold templates.
See Warm Outbound →Stop guessing who's ready to buy.
Let the signals tell you. Start free — no credit card required.
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Social & creator activity
Monitor brand and competitor mentions in real time — and, if you sell to creators, find them by niche, audience, and engagement.
“Creators in the fitness niche with 50k–500k followers and 3%+ engagement”