How Linarca booked 14 qualified meetings in their first month with Updately
“14 qualified meetings in our first month — that's more than we booked in the entire previous quarter combined. Updately's personalization is on another level. Prospects actually thank us for reaching out because the messages are so relevant.”
Roberto Arrieta
Founder, Linarca
Linarca is a boutique professional services firm that had struggled to build a predictable pipeline. Roberto had tried everything — networking events, LinkedIn content, even hiring a part-time SDR. The results were inconsistent at best. Some months they'd land a great client through a lucky connection, other months the pipeline was completely dry. For a small team, the feast-or-famine cycle was existentially threatening. They needed a repeatable system that could consistently generate qualified meetings without requiring Roberto to personally network 20 hours per week.
Updately gave Linarca the sales infrastructure of a company 10x their size. Roberto set up campaigns targeting operations leaders at mid-market companies in their target verticals. The AI researched each prospect's recent organizational changes, hiring patterns, and public strategic initiatives to craft messages that addressed specific operational challenges. The automated follow-up sequences were especially effective — catching prospects who were interested but hadn't responded to the initial message. Roberto spent just 30 minutes per day reviewing responses and scheduling meetings, compared to the 3+ hours he previously spent on manual outreach.
Booked 14 qualified meetings in the very first month
Achieved a 22% reply rate across all campaigns
Generated 3x more pipeline than the entire previous quarter
Reduced outreach time from 3+ hours/day to 30 minutes/day
Closed 4 new clients within the first 90 days of using Updately
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