Lead Scoring
Every lead scored 0–100 against your ICP.
Updately reads each prospect's role, company, and live buying signals, then scores them against your ideal customer profile — so your team always knows who to reach out to first.
ICP-based scoring
Define your ideal customer once; every lead is graded against it automatically.
Signal-weighted
Intent, hiring, and funding signals push the hottest leads to the top.
Explainable
See exactly why a lead scored the way it did — no black box.
Routes to outreach
High-fit leads flow straight into personalised warm outbound.