Social listening keyword generator
Most listening setups track the brand name and drown in noise. Describe what you sell and get the phrases people actually post when they need it, the subreddits where they ask, and the words to exclude.
How to use it
- Describe what you sell, or paste your website.
- Start with the buying-intent phrases. They find people ready to buy; pain phrases find people who will be soon.
- Add the exclude words from day one, or job posts and student questions will fill your feed.
Questions
What keywords should I track for social listening?+
Phrases people use when they need you (“looking for a…”, “alternative to…”), phrases people use when they feel the pain, and competitor names. Your own brand name matters least for finding buyers.
Which platforms do these work on?+
LinkedIn, Reddit and X. The subreddit list is Reddit-specific; the phrases work everywhere.
Is it free?+
Yes, no sign-up, with a limit of a handful of uses per hour.
How do I get alerts when someone posts these?+
Updately social listening tracks these phrases on LinkedIn, X, Reddit, Bluesky and Hacker News, scores every post for relevance with AI and sends the good ones to Slack, Discord or email. It starts free.
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Free Lead Report
The people who need what you sell this week, by name.
Every mention on LinkedIn, X and Reddit, for $49 a month.
Track your brand, competitors and category across LinkedIn, X/Twitter, Reddit, Bluesky and Hacker News. AI scores each post for relevance and sentiment, and the ones worth acting on reach Slack, Discord or email.
The cheapest LinkedIn + X + Reddit monitoring with AI scoring and Slack alerts
| Updately | $49/mo |
| KWatch.io | $79/mo |
| Octolens | $199/mo |
| Brandwatch | $800+/mo |
- 800 free credits, no card required
- Paid plans: 10-day free trial · $39/mo billed annually
Run it from Claude
Add Updately as a custom connector in Claude (or ChatGPT, Cursor, any MCP client) and work in plain English. MCP setup guide
https://api.updately.ai/mcpYou ask Claude
“What did people say about our competitors on Reddit and X this week? Draft replies to the three best threads.”
“Updately gave us control of what we were doing as opposed to giving the keys and letting them go. But most importantly, the reason why we joined Updately was because it was a third of the price of the agency that we were using to do a similar type of outreach.”
“If you don't have an active, engaged LinkedIn pipeline and you have a clearly defined ICP and persona, you need to add Updately to your tech stack immediately to supplement your sales.”
“I found myself looking at some of the messages that it's created and thinking like, wow, where did it find this? This went really deep to find information that you could never do in just a cursory search.”