Find Commercial Real Estate leads your competitors can't.
Reach CRE owners and brokers when a building changes hands, empties out or gets repositioned.
Commercial real estate decisions are made by asset managers, leasing directors and principals who think building by building: what it will take to lease up the vacancy, refinance the loan coming due or reposition an aging property. Brokerages, owners and developers each buy differently, and none of them answer cold outreach that ignores the asset in front of them. Updately watches CRE hiring, what principals and brokers post about deals and vacancies, and what tenants say in reviews, so you reach them about a specific property problem.
Who uses Updately to sell into Commercial Real Estate
Sell into owner-operators and private landlords, CRE brokerages, developers, REITs and investment managers, and office, industrial and retail asset managers.
Proptech, access control & tenant experience
Owners repositioning older office buildings to compete for tenants are upgrading access, amenities and tenant apps.
Lease administration & CRE software
Firms that just acquired a portfolio or hired a lease administrator need abstracts, CAM reconciliation and reporting in one place.
Construction, fit-out & capital projects
Developers and owners announcing renovations, conversions or spec suites need contractors and project managers lined up.
Facilities & building services
New acquisitions and tenant complaints about cleanliness, HVAC or security trigger a review of service contracts.
CRE data, CRM & marketing tools
Brokerages adding brokers or opening an office need deal tracking, listing marketing and market data.
Energy retrofit & sustainability consultants
Owners facing local building performance rules or tenant ESG requirements need audits and retrofit plans.
The signals that predict a Commercial Real Estate deal
Updately watches job boards, LinkedIn, Reddit, X and company websites for these moments, then finds the person behind each one.
Owners hiring asset and project managers
Hiring an asset manager, development manager or lease administrator points to new acquisitions, a development pipeline or a portfolio getting serious about operations — each with new vendors to choose.
“Hiring: Asset Manager — private real estate investor with a growing suburban office and industrial portfolio, drive leasing strategy and capital projects.”
Brokers and principals announcing deals
CRE professionals post on LinkedIn about closed acquisitions, new listings, lease-up challenges and conversions. Those posts tell you which buildings are changing hands and who owns the next decision.
“Just closed on a 1980s office building downtown — big repositioning plan ahead with a new lobby, amenity floor and spec suites. Exciting year coming.”
Listing sites and tenant portals
See which owners and brokerages run tenant portals, building apps, listing platforms and website tools you compete with or integrate with, and which still manage tenants by email.
“Property website shows availability as a downloadable PDF flyer and asks tenants to email the building manager for service requests.”
Tenant reviews of buildings and management
Google reviews from tenants and visitors about broken elevators, poor security or slow maintenance flag buildings whose owners need service, technology or management upgrades.
“Review: Great location, but one elevator has been out for weeks and the lobby feels unsafe after 6pm.”
Who you'll reach
Every lead comes with the person who can say yes — not a generic info@ inbox. Updately looks for these titles at each commercial real estate business it finds:
What commercial real estate buyers post
Updately tracks conversations like these across LinkedIn, Reddit and X and flags the ones that match what you sell:
A first message that gets a reply
Updately writes every opener from the signal it found, so it reads like you did the research — because you did.
Congrats on closing the downtown office building — the repositioning plan sounds ambitious. When owners we work with modernize a lobby and amenity floor, mobile access and a tenant app are usually what prospective tenants notice first on tours. Happy to share how another owner phased it in without disrupting existing tenants.
Example message, written by Updately from the signal above.
From prompt to booked Commercial Real Estate meeting
Describe
Tell Updately who your ideal commercial real estate customer is, in plain English.
Find
We search the live web — no stale database — and build a verified list.
Score
Every lead is scored 0–100 against your ICP.
Reach out
AI writes and sends personalised outreach that books meetings.
Selling into Commercial Real Estate: common questions
Who makes buying decisions in commercial real estate?+
It depends on the firm. At owners and investment managers, asset managers and principals approve spend at the property level, while facilities directors and property managers run day-to-day vendors. At brokerages, managing directors and office leaders buy CRM, data and marketing tools.
What signals show a CRE firm or building is ready to buy?+
Acquisitions, repositioning or renovation plans, rising vacancy, a loan refinancing, new local building rules, hiring asset or development managers and tenant reviews about building problems all suggest an owner is about to spend.
Can I target by property type?+
Yes. Describe your ideal customer — for example 'owners of Class B suburban office in the Midwest' or 'industrial developers in Texas' — and every lead is scored against it, so retail, multifamily or brokerages can be filtered in or out.
Should I target brokers or owners?+
It depends on what you sell. Building technology, services and capital projects are bought by owners and their asset managers. Data, CRM and marketing tools are bought by brokerages. Tell Updately your offer and it scores leads at the right type of firm.
Run a commercial real estate business yourself? Read how to find leads for Commercial Real Estate →
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