Find Crypto & Digital Assets leads your competitors can't.
Reach crypto teams the moment a licence, a launch or an exploit changes their priorities.
Crypto and digital-asset companies are founder-led and fast-moving, with a CTO, a head of compliance and a head of growth each buying their own stack — usually under deadline pressure from a licence application, a token launch, an audit or a security incident. They live on X, Telegram and LinkedIn, ignore generic enterprise outreach, and respond to vendors who clearly understand their chain, jurisdiction and stage. Updately watches their hiring, what founders and engineers post publicly and how users review their platforms, so your outreach shows up with context.
Who uses Updately to sell into Crypto & Digital Assets
Sell into centralized exchanges and brokers, custodians and wallets, DeFi protocols and L1/L2 ecosystems, stablecoin and payments issuers, crypto funds and mining operators.
Smart contract audit & security firms
Protocols announcing a mainnet date or recovering from an exploit urgently need audits, bug bounties and monitoring.
Compliance, KYC & blockchain analytics
Companies hiring an MLRO or applying for a licence in a new jurisdiction need travel rule, screening and monitoring tools fast.
Legal & regulatory advisors
Teams posting about licensing regimes, token classification or entering a new market are looking for counsel who already know the space.
Fund administration & crypto accounting
New funds and treasury-heavy protocols need reconciliation, NAV and audit-ready books across wallets and chains.
Infrastructure & node providers
Engineering teams complaining about RPC rate limits or downtime during spikes are open to switching providers.
Growth & community agencies
Projects preparing a token launch or ecosystem program need community, content and developer relations help.
The signals that predict a Crypto & Digital Assets deal
Updately watches job boards, LinkedIn, Reddit, X and company websites for these moments, then finds the person behind each one.
Compliance and security hiring
Openings for an MLRO, compliance analysts or a head of security usually mean a licence application, a new market or a regulator's attention. Hiring protocol engineers and DevRel points to a launch that will need audits, infrastructure and growth support.
“Hiring: MLRO — digital asset exchange preparing its EU licence application, build our AML framework, transaction monitoring and travel rule processes.”
Founders asking for recommendations on X
Crypto founders and engineers ask publicly for auditor, legal, RPC and market-making recommendations, and post candidly after incidents. Updately finds those threads and the decision-maker behind them.
“Mainnet in 6 weeks and still need a second audit. Who are people actually happy with for Solidity audits that can start this month?”
What their apps and sites run
See which wallet connection, analytics, identity verification and support tools a project's app and website load, so you can target users of the providers you compete with or replace.
“Exchange onboarding loads a third-party identity verification widget and a basic support chat; no in-app status page.”
User complaints about withdrawals and support
Trustpilot and app reviews about stuck withdrawals, slow KYC approval or unhelpful support show where a platform's operations, compliance or customer service are breaking down.
“Review: Withdrawal stuck in 'pending' for five days and support keeps asking me to re-submit my ID. Not acceptable.”
Who you'll reach
Every lead comes with the person who can say yes — not a generic info@ inbox. Updately looks for these titles at each crypto & digital assets business it finds:
What crypto & digital assets buyers post
Updately tracks conversations like these across LinkedIn, Reddit and X and flags the ones that match what you sell:
A first message that gets a reply
Updately writes every opener from the signal it found, so it reads like you did the research — because you did.
Saw your post about needing a second audit with mainnet six weeks out. We have a team that can start a scoped review next week, and we share findings as we go so your devs aren't waiting until the end for fixes. Want to send the repo scope over for a quote?
Example message, written by Updately from the signal above.
From prompt to booked Crypto & Digital Assets meeting
Describe
Tell Updately who your ideal crypto & digital assets customer is, in plain English.
Find
We search the live web — no stale database — and build a verified list.
Score
Every lead is scored 0–100 against your ICP.
Reach out
AI writes and sends personalised outreach that books meetings.
Selling into Crypto & Digital Assets: common questions
Who makes buying decisions at crypto companies?+
At early-stage projects the founders decide almost everything. As companies grow, the CTO owns infrastructure and security, the head of compliance or MLRO owns KYC and monitoring, the CFO owns accounting and treasury, and the head of growth owns marketing and community vendors.
What triggers a crypto company to buy?+
Licence applications and new regulatory regimes, token or mainnet launches, fundraising rounds, security incidents, expansion into new jurisdictions and hiring compliance or security leaders are the strongest triggers. They usually come with a hard deadline.
Why are crypto teams hard to reach through normal lead lists?+
Many teams are remote, pseudonymous or newly formed, and change fast. Their activity is on X, GitHub and LinkedIn rather than in business directories. Live signals show who is building and hiring right now, and Updately finds the decision-maker.
Can I target only certain segments, like DeFi or regulated exchanges?+
Yes. Describe your ideal customer, such as 'regulated crypto exchanges in Europe' or 'DeFi protocols preparing a mainnet launch', and every lead is scored against it so funds, miners or wallets can be filtered in or out.
Run a crypto & digital assets business yourself? Read how to find leads for Crypto & Digital Assets →
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