Share of voice calculator
Share of voice is your mentions divided by everyone’s mentions in the same period. Add your brand and competitors and see who owns the conversation.
30.0% share of voice for Your brand, #2 of 3
- Competitor A45.0%
- Your brand30.0%
- Competitor B25.0%
Your brandCompetitors
How to use it
- Count mentions for each brand over the same period and on the same networks.
- Enter them here; add as many competitors as you like.
- Copy the summary. Updately counts these for you every day across LinkedIn, X and Reddit.
Questions
How do you calculate share of voice?+
Your brand’s mentions ÷ total mentions of you and your competitors × 100. With 120 mentions out of 400, your share of voice is 30%.
Where do I get mention counts?+
From a social listening tool, or by searching each brand on each network for the same date range. Count the same things for everyone.
What’s a good share of voice?+
A share above your market share means you’re talked about more than your size suggests. Watch the trend month to month more than the number.
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Track your brand, competitors and category across LinkedIn, X/Twitter, Reddit, Bluesky and Hacker News. AI scores each post for relevance and sentiment, and the ones worth acting on reach Slack, Discord or email.
The cheapest LinkedIn + X + Reddit monitoring with AI scoring and Slack alerts
| Updately | $49/mo |
| KWatch.io | $79/mo |
| Octolens | $199/mo |
| Brandwatch | $800+/mo |
- 10-day free trial
- Paid plans: 10-day free trial · $39/mo billed annually
Run it from Claude
Add Updately as a custom connector in Claude (or ChatGPT, Cursor, any MCP client) and work in plain English. MCP setup guide
https://api.updately.ai/mcpYou ask Claude
“What did people say about our competitors on Reddit and X this week? Draft replies to the three best threads.”
“Updately gave us control of what we were doing as opposed to giving the keys and letting them go. But most importantly, the reason why we joined Updately was because it was a third of the price of the agency that we were using to do a similar type of outreach.”
“If you don't have an active, engaged LinkedIn pipeline and you have a clearly defined ICP and persona, you need to add Updately to your tech stack immediately to supplement your sales.”
“I found myself looking at some of the messages that it's created and thinking like, wow, where did it find this? This went really deep to find information that you could never do in just a cursory search.”