Social listening ROI calculator
Every week people post asking for a tool like yours. Put in a few numbers about your market and your funnel, and see what replying to them is worth.
People asking for a tool like yours
Within a few hours, before the thread fills up
They answer, DM or visit your site
New customers a month
0.9
from 43 replies
New business a year
$31,200
$62,400 if you replied to all of them
Return on listening
53x
against $588 a year
Every month
Posts
87
Replies
43
Conversations
11
Demos
4.3
Customers
0.9
How to use it
- Estimate how many buying-intent posts appear in your market each week. Search Reddit for “looking for” plus your category to get a feel.
- Set how many you’d reply to, and your funnel rates. Defaults are conservative.
- Compare the revenue with the cost of listening.
Questions
How many buying-intent posts are there?+
For most B2B categories, between 5 and 50 a week across LinkedIn, X and Reddit. Niche tools see fewer; CRMs and marketing tools see many more.
Why does replying fast matter?+
The first useful reply usually wins the thread. A day late, the person has already had five recommendations.
More free tools
Social Listening Keyword Generator
Phrases people post when they need what you sell, plus subreddits and negatives.
Reddit Search
Search Reddit posts and comments by keyword, subreddit or username.
X (Twitter) Advanced Search
Build an X search with operators, then run it on X in one click.
Share of Voice Calculator
Your brand’s share of mentions against your competitors.
Connection Request Generator
Six connection notes under 300 characters, written for one person.
LinkedIn Message Generator
A first DM and two follow-ups that sound like a person, not a sequence.
ICP Generator
Your ideal customer profile: titles, pains, buying signals, who to skip.
LinkedIn Headline Generator
Twelve headlines under 220 characters that make prospects click.
Free Lead Report
The people who need what you sell this week, by name.
Every mention on LinkedIn, X and Reddit, for $49 a month.
Track your brand, competitors and category across LinkedIn, X/Twitter, Reddit, Bluesky and Hacker News. AI scores each post for relevance and sentiment, and the ones worth acting on reach Slack, Discord or email.
The cheapest LinkedIn + X + Reddit monitoring with AI scoring and Slack alerts
| Updately | $49/mo |
| KWatch.io | $79/mo |
| Octolens | $199/mo |
| Brandwatch | $800+/mo |
- 10-day free trial
- Paid plans: 10-day free trial · $39/mo billed annually
Run it from Claude
Add Updately as a custom connector in Claude (or ChatGPT, Cursor, any MCP client) and work in plain English. MCP setup guide
https://api.updately.ai/mcpYou ask Claude
“What did people say about our competitors on Reddit and X this week? Draft replies to the three best threads.”
“Updately gave us control of what we were doing as opposed to giving the keys and letting them go. But most importantly, the reason why we joined Updately was because it was a third of the price of the agency that we were using to do a similar type of outreach.”
“If you don't have an active, engaged LinkedIn pipeline and you have a clearly defined ICP and persona, you need to add Updately to your tech stack immediately to supplement your sales.”
“I found myself looking at some of the messages that it's created and thinking like, wow, where did it find this? This went really deep to find information that you could never do in just a cursory search.”