Campaigns
Sending limits and account safety
The daily and weekly caps Updately enforces on your behalf, and why they exist.
LinkedIn restricts accounts that behave like software. Restrictions escalate: first your invites stop landing, then your account gets a warning, then it gets limited. Recovering is slow and sometimes impossible.
Updately enforces its own caps well below LinkedIn's thresholds so this doesn't happen to you. These limits are not optional and cannot be raised past the values below.
Standard account
| Per day | Per week | |
|---|---|---|
| Connection requests | 20 | 100 |
| Direct messages | 20 | 120 |
| Combined total | 30 | 150 |
The combined cap matters: 20 invites and 20 messages in one day would be 40 actions, which exceeds it. Once you hit 30 total, everything waits for tomorrow.
With Sales Navigator
A Sales Navigator subscription raises what LinkedIn tolerates, so the caps lift:
| Per day | Per week | |
|---|---|---|
| Connection requests | 30 | 150 |
| Direct messages | 30 | 150 |
| Combined total | 50 | 200 |
New accounts: warm-up
For the first 7 days after you connect an account, limits are much lower:
| Per day | |
|---|---|
| Connection requests | 8 |
| Direct messages | 8 |
| Combined total | 12 |
A brand new account that immediately sends 30 invites a day is the single most reliable way to get flagged. The warm-up period is not something to work around — it's the thing protecting you.
Warm-up ends on its own after 7 days. You don't need to do anything.
What happens when you hit a limit
Nothing breaks. Contacts due today are deferred to tomorrow and picked up in the next cycle. You'll see them still sitting at In progress.
If you're consistently hitting the ceiling, your campaigns are enrolling faster than your account can safely send. Either narrow your ICP so fewer, better leads come through, or accept that the sequence will take longer.
Checking your usage
Your current day's usage is visible per LinkedIn account in the app, broken down into invites sent, messages sent, and profile lookups.
Other things that keep you safe
- Sending windows — actions only go out during the hours you set.
- Follow-ups before new invites — when the day's budget is tight, warm contacts are served first.
- No messaging non-connections — attempts that LinkedIn would refuse are never made.